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CausalMMM: Learning Causal Structure for Marketing Mix Modeling

CausalMMM: Learning Causal Structure for Marketing Mix Modeling

24 June 2024
Chang Gong
Di Yao
Lei Zhang
Sheng Chen
Wenbin Li
Yueyang Su
Jingping Bi
ArXivPDFHTML

Papers citing "CausalMMM: Learning Causal Structure for Marketing Mix Modeling"

8 / 8 papers shown
Title
LOCAL: Learning with Orientation Matrix to Infer Causal Structure from Time Series Data
LOCAL: Learning with Orientation Matrix to Infer Causal Structure from Time Series Data
Yue Cheng
Jiajun Zhang
Weiwei Xing
Xiaoyu Guo
Yue Cheng
Witold Pedrycz
CML
84
0
0
25 Oct 2024
Granger Causality: A Review and Recent Advances
Granger Causality: A Review and Recent Advances
Ali Shojaie
E. Fox
CML
AI4TS
63
269
0
05 May 2021
D'ya like DAGs? A Survey on Structure Learning and Causal Discovery
D'ya like DAGs? A Survey on Structure Learning and Causal Discovery
M. Vowels
Necati Cihan Camgöz
Richard Bowden
CML
107
300
0
03 Mar 2021
Causal Inference for Time series Analysis: Problems, Methods and
  Evaluation
Causal Inference for Time series Analysis: Problems, Methods and Evaluation
Raha Moraffah
Paras Sheth
Mansooreh Karami
Anchit Bhattacharya
Qianru Wang
Anique Tahir
A. Raglin
Huan Liu
CML
AI4TS
91
107
0
11 Feb 2021
Inductive Granger Causal Modeling for Multivariate Time Series
Inductive Granger Causal Modeling for Multivariate Time Series
Yunfei Chu
Xiaowei Wang
Jianxin Ma
Kunyang Jia
Jingren Zhou
Hongxia Yang
CML
AI4TS
33
11
0
10 Feb 2021
Hierarchical Marketing Mix Models with Sign Constraints
Hierarchical Marketing Mix Models with Sign Constraints
Hao Chen
M. Zhang
Lanshan Han
Alvin Lim
41
10
0
28 Aug 2020
High-recall causal discovery for autocorrelated time series with latent
  confounders
High-recall causal discovery for autocorrelated time series with latent confounders
Andreas Gerhardus
J. Runge
CML
AI4TS
48
102
0
03 Jul 2020
Economy Statistical Recurrent Units For Inferring Nonlinear Granger
  Causality
Economy Statistical Recurrent Units For Inferring Nonlinear Granger Causality
Saurabh Khanna
Vincent Y. F. Tan
AI4TS
47
72
0
22 Nov 2019
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