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ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction

13 October 2023

Jianghao Lin

Xinyi Dai

Ruiming Tang

Yong Yu

Weinan Zhang

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Papers citing "ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction"

30 / 30 papers shown

Title
InfoDeepSeek: Benchmarking Agentic Information Seeking for Retrieval-Augmented Generation Yunjia Xi Jianghao Lin Menghui Zhu Yongzhao Xiao Zhuoying Ou ... Weiwen Liu Yasheng Wang Ruiming Tang Weinan Zhang Yong Yu 98 1 0 21 May 2025
Field Matters: A lightweight LLM-enhanced Method for CTR Prediction Yu Cui Feng Liu Jiawei Chen Yudi Wu Changwang Zhang Jun Wang Yuegang Sun Xiaohu Yang Can Wang 108 0 0 20 May 2025
GraphFM: Graph Factorization Machines for Feature Interaction Modeling Shu Wu Zekun Li Yunyue Su Zeyu Cui Xiaoyu Zhang Liang Wang 242 23 0 24 Feb 2025
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction Guoxiao Zhang Yi Wei Yadong Zhang Huajian Feng Qiang Liu 111 1 0 09 Dec 2024
Efficiency Unleashed: Inference Acceleration for LLM-based Recommender Systems with Speculative Decoding Yunjia Xi Hangyu Wang Bo Chen Jianghao Lin Menghui Zhu Wen Liu Ruiming Tang Zhewei Wei Weinan Zhang Yong Yu OffRL 144 4 0 11 Aug 2024
ReLLa: Retrieval-enhanced Large Language Models for Lifelong Sequential Behavior Comprehension in Recommendation Jianghao Lin Rongjie Shan Chenxu Zhu Kounianhua Du Bo Chen Shigang Quan Ruiming Tang Yong Yu Weinan Zhang LRM 137 93 0 22 Aug 2023
Language Models are Realistic Tabular Data Generators V. Borisov Kathrin Seßler Tobias Leemann Martin Pawelczyk Gjergji Kasneci LMTD 106 252 0 12 Oct 2022
PTab: Using the Pre-trained Language Model for Modeling Tabular Data Guangyi Liu Jie Yang Ledell Yu Wu LMTD 126 36 0 15 Sep 2022
A Graph-Enhanced Click Model for Web Search Jianghao Lin Weiwen Liu Xinyi Dai Weinan Zhang Shuai Li Ruiming Tang Xiuqiang He Jianye Hao Yong Yu 72 36 0 17 Jun 2022
An F-shape Click Model for Information Retrieval on Multi-block Mobile Pages Lingyue Fu Jianghao Lin Weiwen Liu Ruiming Tang Weinan Zhang Rui Zhang Yong Yu 79 15 0 17 Jun 2022
Towards Universal Sequence Representation Learning for Recommender Systems Yupeng Hou Shanlei Mu Wayne Xin Zhao Yaliang Li Bolin Ding Ji-Rong Wen AI4TS 88 211 0 13 Jun 2022
Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5) Shijie Geng Shuchang Liu Zuohui Fu Yingqiang Ge Yongfeng Zhang VLM AI4TS 135 487 0 24 Mar 2022
A Survey on Model Compression and Acceleration for Pretrained Language Models Canwen Xu Julian McAuley 86 60 0 15 Feb 2022
Deep Learning for Click-Through Rate Estimation Weinan Zhang Jiarui Qin Wei Guo Ruiming Tang Xiuqiang He 3DV HAI 73 113 0 21 Apr 2021
The Power of Scale for Parameter-Efficient Prompt Tuning Brian Lester Rami Al-Rfou Noah Constant VPVLM 602 4,099 0 18 Apr 2021
Learning How to Ask: Querying LMs with Mixtures of Soft Prompts Guanghui Qin J. Eisner 65 549 0 14 Apr 2021
Prefix-Tuning: Optimizing Continuous Prompts for Generation Xiang Lisa Li Percy Liang 252 4,305 0 01 Jan 2021
WARP: Word-level Adversarial ReProgramming Karen Hambardzumyan Hrant Khachatrian Jonathan May AAML 337 353 0 01 Jan 2021
Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer Colin Raffel Noam M. Shazeer Adam Roberts Katherine Lee Sharan Narang Michael Matena Yanqi Zhou Wei Li Peter J. Liu AIMat 506 20,376 0 23 Oct 2019
Fi-GNN: Modeling Feature Interactions via Graph Neural Networks for CTR Prediction Zekun Li Zeyu Cui Shu Wu Xiaoyu Zhang Liang Wang GNN 72 221 0 12 Oct 2019
TinyBERT: Distilling BERT for Natural Language Understanding Xiaoqi Jiao Yichun Yin Lifeng Shang Xin Jiang Xiao Chen Linlin Li F. Wang Qun Liu VLM 113 1,872 0 23 Sep 2019
RoBERTa: A Robustly Optimized BERT Pretraining Approach Yinhan Liu Myle Ott Naman Goyal Jingfei Du Mandar Joshi Danqi Chen Omer Levy M. Lewis Luke Zettlemoyer Veselin Stoyanov AIMat 700 24,572 0 26 Jul 2019
Feature Generation by Convolutional Neural Network for Click-Through Rate Prediction Bin Liu Ruiming Tang Yingzhi Chen Jinkai Yu Huifeng Guo Yuzhou Zhang 3DV 59 154 0 09 Apr 2019
AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks Weiping Song Chence Shi Zhiping Xiao Zhijian Duan Yewen Xu Ming Zhang Jian Tang CML 92 860 0 29 Oct 2018
xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems Jianxun Lian Xiaohuan Zhou Fuzheng Zhang Zhongxia Chen Xing Xie Guangzhong Sun BDL 61 1,053 0 14 Mar 2018
Deep & Cross Network for Ad Click Predictions Ruoxi Wang Bin Fu Gang Fu Mingliang Wang 104 1,237 0 17 Aug 2017
Neural Factorization Machines for Sparse Predictive Analytics Xiangnan He Tat-Seng Chua 106 1,296 0 16 Aug 2017
Attentional Factorization Machines: Learning the Weight of Feature Interactions via Attention Networks Jun Xiao Hao Ye Xiangnan He Hanwang Zhang Leilei Gan Tat-Seng Chua 102 920 0 15 Aug 2017
DeepFM: A Factorization-Machine based Neural Network for CTR Prediction Huifeng Guo Ruiming Tang Yunming Ye Zhenguo Li Xiuqiang He 124 2,659 0 13 Mar 2017
Product-based Neural Networks for User Response Prediction Yanru Qu Han Cai Kan Ren Weinan Zhang Yong Yu Ying Wen Jun Wang 92 718 0 01 Nov 2016