Risk-Aware Bid Optimization for Online Display Advertisement

28 October 2022

Papers citing "Risk-Aware Bid Optimization for Online Display Advertisement"

8 / 8 papers shown

Title
Deep Landscape Forecasting for Real-time Bidding Advertising Kan Ren Jiarui Qin Lei Zheng Zhengyu Yang Weinan Zhang Yong Yu OOD 59 37 0 07 May 2019
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising Junwei Pan Jian Xu A. L. Ruiz Wenliang Zhao Shengjun Pan Yu Sun Quan Lu 74 201 0 09 Jun 2018
Deep Reinforcement Learning for Sponsored Search Real-time Bidding Jun Zhao Guang Qiu Ziyu Guan Wei Zhao Xiaofei He 59 82 0 01 Mar 2018
Dual Based DSP Bidding Strategy and its Application Huahui Liu Mingrui Zhu Xiaonan Meng Yitao Hu Hao Wang 15 2 0 26 May 2017
DeepFM: A Factorization-Machine based Neural Network for CTR Prediction Huifeng Guo Ruiming Tang Yunming Ye Zhenguo Li Xiuqiang He 122 2,654 0 13 Mar 2017
Field-aware Factorization Machines in a Real-world Online Advertising System Yu-Chin Juan Damien Lefortier O. Chapelle 62 105 0 15 Jan 2017
Real-Time Bidding by Reinforcement Learning in Display Advertising Han Cai Kan Ren Weinan Zhang Kleanthis Malialis Jun Wang Yong Yu Defeng Guo 64 246 0 10 Jan 2017
Wide & Deep Learning for Recommender Systems Heng-Tze Cheng L. Koc Jeremiah Harmsen T. Shaked Tushar Chandra ... Zakaria Haque Lichan Hong Vihan Jain Xiaobing Liu Hemal Shah HAI VLM 190 3,662 0 24 Jun 2016