Real-time Ad retrieval via LLM-generative Commercial Intention for Sponsored Search Advertising

2 April 2025

Papers citing "Real-time Ad retrieval via LLM-generative Commercial Intention for Sponsored Search Advertising"

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Title
From Matching to Generation: A Survey on Generative Information Retrieval Xiaoxi Li Jiajie Jin Yujia Zhou Yuyao Zhang Peitian Zhang Yutao Zhu Zhicheng Dou 3DV 215 61 0 23 Apr 2024