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Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: Leveraging Score Ranking and Calibration Techniques

24 August 2024

Papers citing "Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: Leveraging Score Ranking and Calibration Techniques"

2 / 2 papers shown

Title
Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints Dmitri Goldenberg Javier Albert Lucas Bernardi PabloA . Estevez 51 32 0 14 Aug 2020
CausalML: Python Package for Causal Machine Learning Huigang Chen Totte Harinen Jeong-Yoon Lee Mike Yung Zhenyu Zhao CML 56 114 0 25 Feb 2020