ResearchTrend.AI
Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

Masato Mita
Soichiro Murakami
Akihiko Kato
Peinan Zhang
ArXivPDFHTML

Papers citing "Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation"

4 / 4 papers shown
Title
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising
Peinan Zhang
Yusuke Sakai
Masato Mita
Hiroki Ouchi
Taro Watanabe
60
0
0
12 Aug 2024
Can Large Language Models Be an Alternative to Human Evaluations?
Can Large Language Models Be an Alternative to Human Evaluations?
Cheng-Han Chiang
Hung-yi Lee
ALM
LM&MA
229
579
0
03 May 2023
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning
Penghui Wei
Xuanhua Yang
Shaoguo Liu
Liang Wang
Bo Zheng
50
12
0
18 May 2022
Training language models to follow instructions with human feedback
Training language models to follow instructions with human feedback
Long Ouyang
Jeff Wu
Xu Jiang
Diogo Almeida
Carroll L. Wainwright
...
Amanda Askell
Peter Welinder
Paul Christiano
Jan Leike
Ryan J. Lowe
OSLM
ALM
390
12,150
0
04 Mar 2022