Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR
Prediction in Taobao

Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao

6 June 2023

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Papers citing "Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao"

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Title
BroadGen: A Framework for Generating Effective and Efficient Advertiser Broad Match Keyphrase Recommendations Ashirbad Mishra Jinyu Zhao Soumik Dey Hansi Wu Binbin Li Kamesh Madduri 54 0 0 25 May 2025
The Evolution of Embedding Table Optimization and Multi-Epoch Training in Pinterest Ads Conversion Andrew Qiu Shubham Barhate Hin Wai Lui Runze Su Rafael Rios Müller Kungang Li Ling Leng Han Sun Shayan Ehsani Zhifang Liu 94 0 0 08 May 2025
Facets of Disparate Impact: Evaluating Legally Consistent Bias in Machine Learning Jarren Briscoe Assefaw Gebremedhin FaML 150 3 0 08 May 2025
To Judge or not to Judge: Using LLM Judgements for Advertiser Keyphrase Relevance at eBay Soumik Dey Hansi Wu Binbin Li 125 1 0 07 May 2025
A Unified Knowledge-Distillation and Semi-Supervised Learning Framework to Improve Industrial Ads Delivery Systems Hamid Eghbalzadeh Yang Wang Rui Li Yuji Mo Qin Ding ... Shuo Gu Nima Noorshams Sem Park Bo Long Xue Feng 128 0 0 05 Feb 2025
GraphEx: A Graph-based Extraction Method for Advertiser Keyphrase Recommendation Ashirbad Mishra Soumik Dey Marshall Wu Jinyu Zhao He Yu Kaichen Ni Binbin Li Kamesh Madduri 132 3 0 05 Sep 2024
ESMC: Entire Space Multi-Task Model for Post-Click Conversion Rate via Parameter Constraint Zhenhao Jiang Biao Zeng Hao Feng Jin Liu Jicong Fan Jie Zhang Jia Jia Ning Hu Xingyu Chen Xuguang Lan 82 3 0 18 Jul 2023
COPR: Consistency-Oriented Pre-Ranking for Online Advertising Zhishan Zhao Jing Gao Yu Zhang Shuguang Han Siyuan Lou ... Zhe Wang Ziru Xu Yuning Jiang Jian Xu Bo Zheng 106 13 0 06 Jun 2023