Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching

19 October 2022

Papers citing "Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching"

4 / 4 papers shown

Title
Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda Yanwu Yang Huiran Li 27 12 0 24 Feb 2023
Causality-based CTR Prediction using Graph Neural Networks Panyu Zhai Yanwu Yang Chun-Hui Zhang CML GNN 29 32 0 30 Jan 2023
Click-Through Rate Prediction in Online Advertising: A Literature Review Yanwu Yang Panyu Zhai CML 3DV 64 96 0 22 Feb 2022
Online Joint Bid/Daily Budget Optimization of Internet Advertising Campaigns Alessandro Nuara F. Trovò N. Gatti Marcello Restelli 26 29 0 03 Mar 2020