CREATER: CTR-driven Advertising Text Generation with Controlled
Pre-Training and Contrastive Fine-Tuning

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

18 May 2022

Liang Wang

Papers citing "CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning"

4 / 4 papers shown

Title
CTR-Driven Advertising Image Generation with Multimodal Large Language Models Xingye Chen Wei Feng Zhenbang Du Weizhen Wang Yuxiao Chen ... Jingping Shao Yuanjie Shao Xinge You Changxin Gao Nong Sang OffRL 47 2 0 05 Feb 2025
GCOF: Self-iterative Text Generation for Copywriting Using Large Language Model Jianghui Zhou Ya Gao Jie Liu Xuemin Zhao Zhaohua Yang Yue Wu Lirong Shi 51 0 0 21 Feb 2024
Natural Language Generation for Advertising: A Survey Soichiro Murakami Sho Hoshino Peinan Zhang 16 10 0 22 Jun 2023
Controllable Summarization with Constrained Markov Decision Process Hou Pong Chan Lu Wang Irwin King 207 21 0 07 Aug 2021