Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

4 March 2022

Papers citing "Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments"

2 / 2 papers shown

Title
Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study Yanwu Yang Xin Li B. Jansen D. Zeng 38 18 0 04 Mar 2022
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework Yanwu Yang B. Jansen Yinghui (Catherine) Yang Xunhua Guo D. Zeng 28 10 0 28 Feb 2022