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Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth
28 February 2022
Yanwu Yang
Baozhu Feng
D. Zeng
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Papers citing
"Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth"
2 / 2 papers shown
Title
Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study
Yanwu Yang
Xin Li
B. Jansen
D. Zeng
38
18
0
04 Mar 2022
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
Yanwu Yang
B. Jansen
Yinghui (Catherine) Yang
Xunhua Guo
D. Zeng
31
10
0
28 Feb 2022
1