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Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
28 February 2022
Yanwu Yang
B. Jansen
Yinghui (Catherine) Yang
Xunhua Guo
D. Zeng
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Papers citing
"Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework"
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Title
Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study
Yanwu Yang
Xin Li
B. Jansen
D. Zeng
35
18
0
04 Mar 2022
1
