Click-Through Rate Prediction in Online Advertising: A Literature Review

Click-Through Rate Prediction in Online Advertising: A Literature Review

22 February 2022

Papers citing "Click-Through Rate Prediction in Online Advertising: A Literature Review"

12 / 12 papers shown

Title
Dataset-Agnostic Recommender Systems Tri Kurniawan Wijaya Edoardo DÁmico Xinyang Shao 41 0 0 13 Jan 2025
Contrastive Learning from Exploratory Actions: Leveraging Natural Interactions for Preference Elicitation N. Dennler Stefanos Nikolaidis Maja J. Matarić 141 0 0 03 Jan 2025
AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising Peinan Zhang Yusuke Sakai Masato Mita Hiroki Ouchi Taro Watanabe 52 0 0 12 Aug 2024
GCOF: Self-iterative Text Generation for Copywriting Using Large Language Model Jianghui Zhou Ya Gao Jie Liu Xuemin Zhao Zhaohua Yang Yue Wu Lirong Shi 51 0 0 21 Feb 2024
Impression-Aware Recommender Systems F. B. P. Maurera Maurizio Ferrari Dacrema P. Castells Paolo Cremonesi AI4TS 40 2 0 15 Aug 2023
Pairwise Ranking Losses of Click-Through Rates Prediction for Welfare Maximization in Ad Auctions Boxiang Lyu Zhe Feng Zachary Robertson Sanmi Koyejo 17 2 0 01 Jun 2023
Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda Yanwu Yang Huiran Li 14 12 0 24 Feb 2023
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching Huiran Li Yanwu Yang 12 9 0 19 Oct 2022
DeepGen: Diverse Search Ad Generation and Real-Time Customization Konstantin Golobokov Junyi Chai Victor Ye Dong Mandy Gu Bingyu Chi Jie Cao Yulan Yan Yi Liu 25 8 0 06 Aug 2022
Learnable Embedding Sizes for Recommender Systems Siyi Liu Chen Gao Yihong Chen Depeng Jin Yong Li 59 83 0 19 Jan 2021
User Response Prediction in Online Advertising Zhabiz Gharibshah Xingquan Zhu OffRL 59 46 0 07 Jan 2021
Deep CTR Prediction in Display Advertising Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xiansheng Hua 3DV 82 128 0 20 Sep 2016