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Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints

14 August 2020

Papers citing "Free Lunch! Retrospective Uplift Modeling for Dynamic Promotions Recommendation within ROI Constraints"

21 / 21 papers shown

Title
Qini curve estimation under clustered network interference R. Karlsson Bram van den Akker Felipe Moraes Hugo Manuel Proença Jesse H. Krijthe 98 0 0 27 Feb 2025
Segment Discovery: Enhancing E-commerce Targeting Qiqi Li Roopali Singh Charin Polpanumas Tanner Fiez Namita Kumar Shreya Chakrabarti 66 1 0 31 Dec 2024
Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: Leveraging Score Ranking and Calibration Techniques Yoon Tae Park Ting Xu Mohamed Anany 25 0 0 24 Aug 2024
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling Zexu Sun Hao Yang Dugang Liu Yunpeng Weng Xing Tang Xiuqiang He OffRL 42 2 0 21 Aug 2024
Improve ROI with Causal Learning and Conformal Prediction Meng Ai Zhuo Chen Jibin Wang Jing Shang Tao Tao Zhen Li 65 1 0 01 Jul 2024
Benchmarking for Deep Uplift Modeling in Online Marketing Dugang Liu Xing Tang Yang Qiao Miao Liu Zexu Sun Xiuqiang He Zhong Ming 52 1 0 01 Jun 2024
Causality from Bottom to Top: A Survey Abraham Itzhak Weinberg Cristiano Premebida Diego Resende Faria CML 76 2 0 17 Mar 2024
Distribution-consistency Structural Causal Models Heyang Gong Chaochao Lu Yu Zhang 32 1 0 29 Jan 2024
Rethinking and Benchmarking Predict-then-Optimize Paradigm for Combinatorial Optimization Problems Haoyu Geng Hang Ruan Runzhong Wang Yang Li Yang Wang Lei Chen Junchi Yan 65 0 0 13 Nov 2023
Uplift Modeling: from Causal Inference to Personalization Felipe Moraes Hugo Manuel Proença A. Kornilova Javier Albert Dmitri Goldenberg CML 32 10 0 17 Aug 2023
Incremental Profit per Conversion: a Response Transformation for Uplift Modeling in E-Commerce Promotions Hugo Manuel Proença Felipe Moraes 46 1 0 23 Jun 2023
Explicit Feature Interaction-aware Uplift Network for Online Marketing Dugang Liu Xing Tang Han Gao Fuyuan Lyu Xiuqiang He 65 16 0 01 Jun 2023
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint Ziang Yan Shusen Wang Guorui Zhou Jingjian Lin Peng Jiang OffRL 37 8 0 09 Feb 2023
Machine Learning Prescriptive Canvas for Optimizing Business Outcomes H. Shteingart Gerben Oostra Ohad Levinkron Naama Parush G. Shabat Daniel Aronovich 52 0 0 21 Jun 2022
LBCF: A Large-Scale Budget-Constrained Causal Forest Algorithm Meng Ai Biao Li Heyang Gong Qingwei Yu S. Xue Yuan Zhang Yunzhou Zhang Peng Jiang CML OffRL 35 19 0 29 Jan 2022
E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling Javier Albert Dmitri Goldenberg 36 25 0 11 Aug 2021
Uplift Modeling for Multiple Treatments with Cost Optimization Zhenyu Zhao Totte Harinen 40 49 0 14 Aug 2019
A Unified Framework for Marketing Budget Allocation Kui Zhao Junhao Hua Ling Yan Qi Zhang Huan Xu Cheng Yang 47 43 0 04 Feb 2019
Democratizing online controlled experiments at Booking.com Raphael Lopez Kaufman Jegar Pitchforth Lukas Vermeer 35 38 0 23 Oct 2017
Meta-learners for Estimating Heterogeneous Treatment Effects using Machine Learning Sören R. Künzel Jasjeet Sekhon Peter J. Bickel Bin Yu CML 167 930 0 12 Jun 2017
XGBoost: A Scalable Tree Boosting System Tianqi Chen Carlos Guestrin 817 39,255 0 09 Mar 2016