Deep Reinforcement Learning for Sponsored Search Real-time Bidding

1 March 2018

Papers citing "Deep Reinforcement Learning for Sponsored Search Real-time Bidding"

33 / 33 papers shown

Title
Generative Auto-Bidding with Value-Guided Explorations Jingtong Gao Yewen Li Shuai Mao Peng Jiang Nan Jiang ... Fei Pan Peng Jiang Kun Gai Bo An Xiangyu Zhao OffRL 46 0 0 20 Apr 2025
Online Bidding under RoS Constraints without Knowing the Value Sushant Vijayan Zhe Feng Swati Padmanabhan Karthikeyan Shanmugam A. Suggala Di Wang 56 0 0 05 Mar 2025
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising Zhijian Duan Yusen Huo Tianyu Wang Zhilin Zhang Yuan Li Chuan Yu Jian Xu Jian Xu Xiaotie Deng 50 0 0 26 Jan 2025
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL) Alberto Silvio Chiappa Briti Gangopadhyay Zhao Wang Shingo Takamatsu 67 1 0 16 Dec 2024
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning Hao Wang Bo Tang Chi Harold Liu Shangqin Mao Jiahong Zhou Zipeng Dai Yaqi Sun Qianlong Xie Xingxing Wang Dong Wang OffRL 41 3 0 29 Dec 2023
On the Foundation of Distributionally Robust Reinforcement Learning Shengbo Wang Nian Si Jose H. Blanchet Zhengyuan Zhou OffRL 29 18 0 15 Nov 2023
Offline Reinforcement Learning for Optimizing Production Bidding Policies D. Korenkevych Frank Cheng Artsiom Balakir Alex Nikulkov Lingnan Gao Zhihao Cen Zuobing Xu Zheqing Zhu OffRL 28 1 0 13 Oct 2023
AdCraft: An Advanced Reinforcement Learning Benchmark Environment for Search Engine Marketing Optimization Maziar Gomrokchi Owen Levin Jeffrey Roach Jonah White OffRL 30 1 0 21 Jun 2023
Risk-Aware Bid Optimization for Online Display Advertisement Rui Fan Erick Delage 11 3 0 28 Oct 2022
A Reinforcement Learning Approach in Multi-Phase Second-Price Auction Design Rui Ai Boxiang Lyu Zhaoran Wang Zhuoran Yang Michael I. Jordan 26 3 0 19 Oct 2022
BCRLSP: An Offline Reinforcement Learning Framework for Sequential Targeted Promotion Fanglin Chen Xiao Liu Bo Tang Zhiyu Li Serim Hwang Guomian Zhuang OffRL 19 1 0 16 Jul 2022
SuperCone: Unified User Segmentation over Heterogeneous Experts via Concept Meta-learning Keqian Li Yifan Hu 30 0 0 09 Mar 2022
Bid Optimization using Maximum Entropy Reinforcement Learning Mengjuan Liu Jinyu Liu Zhengning Hu Yuchen Ge Xuyun Nie 23 5 0 11 Oct 2021
Accelerating Offline Reinforcement Learning Application in Real-Time Bidding and Recommendation: Potential Use of Simulation Haruka Kiyohara K. Kawakami Yuta Saito OffRL 26 12 0 17 Sep 2021
TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity Shaunak Mishra Changwei Hu Manisha Verma Kevin Yen Yifan Hu M. Sviridenko 19 8 0 18 Aug 2021
A Survey on Deep Reinforcement Learning for Data Processing and Analytics Qingpeng Cai Can Cui Yiyuan Xiong Wei Wang Zhongle Xie Meihui Zhang OffRL 21 29 0 10 Aug 2021
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search Ziyu Guan Hongchang Wu Qingyu Cao Hao Liu Wei Zhao Sheng Li Cai Xu Guang Qiu Jian Xu Bo Zheng 19 15 0 08 Jun 2021
Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning M. Tashman John Hoffman Jiayi Xie Feng Ye Atefeh Morsali Lee Winikor Rouzbeh Gerami OffRL 26 0 0 21 May 2021
Intelligent Electric Vehicle Charging Recommendation Based on Multi-Agent Reinforcement Learning Weijiao Zhang Hao Liu Fan Wang Tong Xu Haoran Xin Dejing Dou Hui Xiong 35 79 0 15 Feb 2021
Demystifying Deep Neural Networks Through Interpretation: A Survey Giang Dao Minwoo Lee FaML FAtt 22 1 0 13 Dec 2020
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning Chao Du Zhifeng Gao Shuo Yuan Lining Gao Z. Li Yifan Zeng Xiaoqiang Zhu Jian Xu Kun Gai Kuang-chih Lee 25 18 0 25 Nov 2020
A Survey on Data Pricing: from Economics to Data Science J. Pei 28 116 0 09 Sep 2020
Optimizing AD Pruning of Sponsored Search with Reinforcement Learning Yijiang Lian Zhijie Chen Xin Pei Shuang Li Yifei Wang ... Liang Yuan Hanju Guan Ke-feng Zhang Zhigang Li Xiaochun Liu 18 3 0 05 Aug 2020
Reinforcement Learning in Economics and Finance Arthur Charpentier Romuald Elie Carl Remlinger OffRL 27 150 0 22 Mar 2020
Comprehensive Review of Deep Reinforcement Learning Methods and Applications in Economics Amir H. Mosavi Pedram Ghamisi Yaser Faghan Puhong Duan OffRL 19 152 0 21 Mar 2020
Deep Reinforcement Learning with Robust and Smooth Policy Qianli Shen Y. Li Haoming Jiang Zhaoran Wang T. Zhao OOD 22 5 0 21 Mar 2020
MoTiAC: Multi-Objective Actor-Critics for Real-Time Bidding Haolin Zhou Chaoqi Yang Xiaofeng Gao Qiong Chen Gongshen Liu Guihai Chen 35 5 0 18 Feb 2020
AiAds: Automated and Intelligent Advertising System for Sponsored Search Xiao Yang Daren Sun Ruiwei Zhu Tao Deng Zhi Guo Jiao Ding Shouke Qin Zongyao Ding Yanfeng Zhu 16 17 0 28 Jul 2019
Infer Your Enemies and Know Yourself, Learning in Real-Time Bidding with Partially Observable Opponents Manxing Du Alexander I. Cowen-Rivers Ying Wen Phu Sakulwongtana Jun Wang M. Brorsson R. State 16 1 0 28 Feb 2019
Deep reinforcement learning for search, recommendation, and online advertising: a survey Xiangyu Zhao Long Xia Jiliang Tang Dawei Yin OffRL 27 82 0 18 Dec 2018
Applications of Deep Reinforcement Learning in Communications and Networking: A Survey Nguyen Cong Luong D. Hoang Shimin Gong Dusit Niyato Ping Wang Ying-Chang Liang Dong In Kim OffRL 57 1,422 0 18 Oct 2018
A Survey and Critique of Multiagent Deep Reinforcement Learning Pablo Hernandez-Leal Bilal Kartal Matthew E. Taylor OffRL 40 550 0 12 Oct 2018
Learning Adaptive Display Exposure for Real-Time Advertising Weixun Wang Junqi Jin Jianye Hao Chunjie Chen Chuan Yu ... Xiaotian Hao Yixi Wang Han Li Jian Xu Kun Gai 10 6 0 10 Sep 2018