Attribution Modeling Increases Efficiency of Bidding in Display Advertising

20 July 2017

Papers citing "Attribution Modeling Increases Efficiency of Bidding in Display Advertising"

5 / 5 papers shown

Title
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL) Alberto Silvio Chiappa Briti Gangopadhyay Zhao Wang Shingo Takamatsu 125 1 0 16 Dec 2024
SequentialAttention++ for Block Sparsification: Differentiable Pruning Meets Combinatorial Optimization T. Yasuda Kyriakos Axiotis Gang Fu M. Bateni Vahab Mirrokni 159 0 0 27 Feb 2024
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions Flavian Vasile Damien Lefortier O. Chapelle 45 15 0 11 Mar 2016
Online learning in repeated auctions Jonathan Niles-Weed Vianney Perchet Philippe Rigollet 37 89 0 18 Nov 2015
Lift-Based Bidding in Ad Selection Jian Xu Xuhui Shao Jianjie Ma Kuang-chih Lee H. Qi Quan Lu 46 29 0 17 Jul 2015