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Dual Based DSP Bidding Strategy and its Application
26 May 2017
Huahui Liu
Mingrui Zhu
Xiaonan Meng
Yitao Hu
Hao Wang
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Papers citing
"Dual Based DSP Bidding Strategy and its Application"
4 / 4 papers shown
Title
Real-Time Bidding by Reinforcement Learning in Display Advertising
Han Cai
Kan Ren
Weinan Zhang
Kleanthis Malialis
Jun Wang
Yong Yu
Defeng Guo
64
246
0
10 Jan 2017
Lift-Based Bidding in Ad Selection
Jian Xu
Xuhui Shao
Jianjie Ma
Kuang-chih Lee
H. Qi
Quan Lu
49
29
0
17 Jul 2015
Smart Pacing for Effective Online Ad Campaign Optimization
Jian Xu
Kuang-chih Lee
Wentong Li
H. Qi
Quan Lu
61
86
0
18 Jun 2015
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
Kuang-chih Lee
A. Jalali
Ali Dasdan
75
132
0
14 May 2013
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