Optimized Cost per Click in Taobao Display Advertising

27 February 2017

Papers citing "Optimized Cost per Click in Taobao Display Advertising"

27 / 27 papers shown

Title
An Enhanced-State Reinforcement Learning Algorithm for Multi-Task Fusion in Large-Scale Recommender Systems Peng Liu Jiawei Zhu Cong Xu Ming Zhao Bin Wang 31 1 0 18 Sep 2024
Conditional Quantile Estimation for Uncertain Watch Time in Short-Video Recommendation Chengzhi Lin Shuchang Liu Chuyuan Wang Yongqi Liu 27 4 0 17 Jul 2024
Retrievable Domain-Sensitive Feature Memory for Multi-Domain Recommendation Yuang Zhao Zhaocheng Du Qinglin Jia Linxuan Zhang Zhenhua Dong Ruiming Tang 38 2 0 21 May 2024
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning Hao Wang Bo Tang Chi Harold Liu Shangqin Mao Jiahong Zhou Zipeng Dai Yaqi Sun Qianlong Xie Xingxing Wang Dong Wang OffRL 41 3 0 29 Dec 2023
Counterfactual Monotonic Knowledge Tracing for Assessing Students' Dynamic Mastery of Knowledge Concepts Moyu Zhang Xinning Zhu Chun-Xiao Zhang Wenchen Qian Feng Pan Hui Zhao OffRL 21 8 0 07 Aug 2023
Could Small Language Models Serve as Recommenders? Towards Data-centric Cold-start Recommendations Xuansheng Wu Huachi Zhou Yucheng Shi Wenlin Yao Xiao Shi Huang Ninghao Liu LRM 37 8 0 29 Jun 2023
Natural Language Generation for Advertising: A Survey Soichiro Murakami Sho Hoshino Peinan Zhang 22 10 0 22 Jun 2023
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction Huinan Sun Guang-hong Yu Pengye Zhang Bo-Wen Zhang Xingxing Wang Dong Wang 34 6 0 05 Jun 2023
Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes Deguang Kong K. Shmakov Jian Yang 10 1 0 26 Dec 2022
Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization Deguang Kong K. Shmakov Jian Yang 21 0 0 26 Dec 2022
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model Xiang-Rong Sheng Jingyue Gao Yueyao Cheng Siran Yang Shuguang Han Hongbo Deng Yuning Jiang Jian Xu Bo Zheng 23 26 0 12 Aug 2022
Functional Optimization Reinforcement Learning for Real-Time Bidding Yining Lu Chang-Tien Lu Naina Bandyopadhyay M. Kumar Gaurav Gupta 19 1 0 25 Jun 2022
Hierarchically Constrained Adaptive Ad Exposure in Feeds Dagui Chen Qi Yan Chunjie Chen Zhenzhe Zheng Yangsu Liu Zhenjia Ma Chuan Yu Jian Xu Bo Zheng 53 11 0 31 May 2022
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising Jun Chen Cheng Chen Huayue Zhang Qing Tan 26 2 0 24 Feb 2022
Challenges and approaches to privacy preserving post-click conversion prediction Conor O'Brien Arvind Thiagarajan Sourav Das Rafael Barreto C. Verma Tim Hsu James Neufeld Jonathan J. Hunt OffRL 18 10 0 29 Jan 2022
Hierarchically Modeling Micro and Macro Behaviors via Multi-Task Learning for Conversion Rate Prediction Hong Wen Jing Zhang Fuyu Lv Wentian Bao Tianyi Wang Zulong Chen 24 39 0 20 Apr 2021
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning Chao Du Zhifeng Gao Shuo Yuan Lining Gao Z. Li Yifan Zeng Xiaoqiang Zhu Jian Xu Kun Gai Kuang-chih Lee 25 18 0 25 Nov 2020
Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising Xiaotian Hao Zhaoqing Peng Yi Ma Guanlong Wang Junqi Jin ... Zhenzhe Zheng Chuan Yu Han Li Jian Xu Kun Gai 15 26 0 29 Jun 2020
SAFE: Scalable Automatic Feature Engineering Framework for Industrial Tasks Qitao Shi Ya-Lin Zhang Longfei Li Xinxing Yang Meng Li Jun Zhou 34 30 0 05 Mar 2020
Large-scale Causal Approaches to Debiasing Post-click Conversion Rate Estimation with Multi-task Learning Wenhao Zhang Wentian Bao Xiao-Yang Liu Keping Yang Quan Lin Hong Wen Ramin Ramezani CML 26 104 0 16 Oct 2019
Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction Hong Wen Jing Zhang Yuan Wang Fuyu Lv Wentian Bao Quan Lin Keping Yang 23 9 0 15 Oct 2019
Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate Xiao Ma Liqin Zhao Guan Huang Zhi Wang Zelin Hu Xiaoqiang Zhu Kun Gai 17 406 0 21 Apr 2018
Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising Junqi Jin Cheng-Ning Song Han Li Kun Gai Jun Wang Weinan Zhang 21 175 0 27 Feb 2018
Learning Tree-based Deep Model for Recommender Systems Ziru Xu Xiang Li Pengye Zhang Guozheng Li Jie He Han Li Kun Gai 24 286 0 08 Jan 2018
Image Matters: Visually modeling user behaviors using Advanced Model Server T. Ge Liqin Zhao Guorui Zhou Keyu Chen Shuying Liu ... Sui Huang Qing Cui Xiaoqiang Zhu Yu Zhang Kun Gai 32 41 0 17 Nov 2017
Deep Interest Network for Click-Through Rate Prediction Guorui Zhou Cheng-Ning Song Xiaoqiang Zhu Xi-Wang Dai Ziru Xu Xiao Ma Yanghui Yan Junqi Jin Han Li Kun Gai 24 1,799 0 21 Jun 2017
Deep CTR Prediction in Display Advertising Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xiansheng Hua 3DV 82 130 0 20 Sep 2016