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1502.06657
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Multi-Touch Attribution Based Budget Allocation in Online Advertising
24 February 2015
S. Geyik
Abhishek Saxena
Ali Dasdan
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Papers citing
"Multi-Touch Attribution Based Budget Allocation in Online Advertising"
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Title
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
Kuang-chih Lee
A. Jalali
Ali Dasdan
61
132
0
14 May 2013
1
