Retrieval-Augmented Generation (RAG) empowers Large Language Models (LLMs) to dynamically integrate external knowledge during inference, improving their factual accuracy and adaptability. However, adversaries can inject poisoned external knowledge to override the model's internal memory. While existing attacks iteratively manipulate retrieval content or prompt structure of RAG, they largely ignore the model's internal representation dynamics and neuron-level sensitivities. The underlying mechanism of RAG poisoning has not been fully studied and the effect of knowledge conflict with strong parametric knowledge in RAG is not considered. In this work, we propose NeuroGenPoisoning, a novel attack framework that generates adversarial external knowledge in RAG guided by LLM internal neuron attribution and genetic optimization. Our method first identifies a set of Poison-Responsive Neurons whose activation strongly correlates with contextual poisoning knowledge. We then employ a genetic algorithm to evolve adversarial passages that maximally activate these neurons. Crucially, our framework enables massive-scale generation of effective poisoned RAG knowledge by identifying and reusing promising but initially unsuccessful external knowledge variants via observed attribution signals. At the same time, Poison-Responsive Neurons guided poisoning can effectively resolves knowledge conflict. Experimental results across models and datasets demonstrate consistently achieving high Population Overwrite Success Rate (POSR) of over 90% while preserving fluency. Empirical evidence shows that our method effectively resolves knowledge conflict.
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