Modern vision models excel at general purpose downstream tasks. It is unclear, however, how they may be used for personalized vision tasks, which are both fine-grained and data-scarce. Recent works have successfully applied synthetic data to general-purpose representation learning, while advances in T2I diffusion models have enabled the generation of personalized images from just a few real examples. Here, we explore a potential connection between these ideas, and formalize the challenge of using personalized synthetic data to learn personalized representations, which encode knowledge about an object of interest and may be flexibly applied to any downstream task relating to the target object. We introduce an evaluation suite for this challenge, including reformulations of two existing datasets and a novel dataset explicitly constructed for this purpose, and propose a contrastive learning approach that makes creative use of image generators. We show that our method improves personalized representation learning for diverse downstream tasks, from recognition to segmentation, and analyze characteristics of image generation approaches that are key to this gain.
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