The internet is a common place for businesses to collect and store as much client data as possible and computer storage capacity has increased exponentially due to this trend. Businesses utilize this data to enhance customer satisfaction, generate revenue, boost sales, and increase profile. However, the emerging sector of data brokers is plagued with legal challenges. In part I, we will look at what a data broker is, how it collects information, the data industry, and some of the difficulties it encounters. In Part II, we will look at potential options for regulating data brokers. All options are provided in light of the EU General Data Protection Regulation (GDPR). In Part III, we shall present our analysis and findings.
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