Social media platforms are daily exhibiting millions of events. To preliminarily predict the mainstream public reaction to these events, we study trendy response prediction to automatically generate top-liked user replies to social media events. While previous works focus on generating responses without factoring in popularity, we propose Popularity-Aligned Language Models (PopALM) to distinguish responses liked by a larger audience through reinforcement learning. Recognizing the noisy labels from user "likes", we tailor-make curriculum learning in proximal policy optimization (PPO) to help models capture the essential samples for easy-to-hard training. In experiments, we build a large-scale Weibo dataset for trendy response prediction, and its results show that PopALM can help boost the performance of advanced language models.
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