Using Participants' Utility Functions to Compare Versions of Differential Privacy

We use decision theory to compare variants of differential privacy from the perspective of prospective study participants. We posit the existence of a preference ordering on the set of potential consequences that study participants can incur, which enables the analysis of individual utility functions. Drawing upon the theory of measurement, we argue that changes in expected utilities should be measured via the classic Euclidean metric. We then consider the question of which privacy guarantees would be more appealing for individuals under different decision settings. Through our analysis, we found that the nature of the potential participant's utility function, along with the specific values of and , can greatly alter which privacy guarantees are preferable.
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