Large language models (LLMs), including ChatGPT, can extract profitable trading signals from the sentiment in news text. However, backtesting such strategies poses a challenge because LLMs are trained on many years of data, and backtesting produces biased results if the training and backtesting periods overlap. This bias can take two forms: a look-ahead bias, in which the LLM may have specific knowledge of the stock returns that followed a news article, and a distraction effect, in which general knowledge of the companies named interferes with the measurement of a text's sentiment. We investigate these sources of bias through trading strategies driven by the sentiment of financial news headlines. We compare trading performance based on the original headlines with de-biased strategies in which we remove the relevant company's identifiers from the text. In-sample (within the LLM training window), we find, surprisingly, that the anonymized headlines outperform, indicating that the distraction effect has a greater impact than look-ahead bias. This tendency is particularly strong for larger companies--companies about which we expect an LLM to have greater general knowledge. Out-of-sample, look-ahead bias is not a concern but distraction remains possible. Our proposed anonymization procedure is therefore potentially useful in out-of-sample implementation, as well as for de-biased backtesting.
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