An Empathy-Based Sandbox Approach to Bridge Attitudes, Goals, Knowledge, and Behaviors in the Privacy Paradox

The "privacy paradox" describes the discrepancy between users' privacy attitudes and their actual behaviors. Mitigating this discrepancy requires solutions that account for both system opaqueness and users' hesitations in testing different privacy settings due to fears of unintended data exposure. We introduce an empathy-based approach that allows users to experience how privacy behaviors may alter system outcomes in a risk-free sandbox environment from the perspective of artificially generated personas. To generate realistic personas, we introduce a novel pipeline that augments the outputs of large language models using few-shot learning, contextualization, and chain of thoughts. Our empirical studies demonstrated the adequate quality of generated personas and highlighted the changes in privacy-related applications (e.g., online advertising) caused by different personas. Furthermore, users demonstrated cognitive and emotional empathy towards the personas when interacting with our sandbox. We offered design implications for downstream applications in improving user privacy literacy and promoting behavior changes.