In this commentary article to 'The Puzzle of Ideography' by Morin, we put forth a new cognitive account of the puzzle of ideography, that complements the standardization account of Morin. Efficient standardization of spoken language is phenomenologically attributed to a modality effect coupled with chunking of cognitive representations, further aided by multi-sensory integration and the serialized nature of attention. These cognitive mechanisms are crucial for explaining why languages dominate graphic codes for general-purpose human communication.
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