Methods for offline A/B testing and counterfactual learning are seeing rapid adoption in search and recommender systems, since they allow efficient reuse of existing log data. However, there are fundamental limits to using existing log data alone, since the counterfactual estimators that are commonly used in these methods can have large bias and large variance when the logging policy is very different from the target policy being evaluated. To overcome this limitation, we explore the question of how to design data-gathering policies that most effectively augment an existing dataset of bandit feedback with additional observations for both learning and evaluation. To this effect, this paper introduces Minimum Variance Augmentation Logging (MVAL), a method for constructing logging policies that minimize the variance of the downstream evaluation or learning problem. We explore multiple approaches to computing MVAL policies efficiently, and find that they can be substantially more effective in decreasing the variance of an estimator than na\"ive approaches.
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