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Contextualisation of eCommerce Users

8 October 2020
Hassan Elhabbak
Benoit Descamps
Elisabeth Fischer
Sakis Athanasiadis
ArXiv (abs)PDFHTML
Abstract

A scaleable modelling framework for the consumer intent within the setting of e-Commerce is presented. The methodology applies contextualisation through embeddings borrowed from Natural Language Processing. By considering the user session journeys throughough the pages of a website as documents, we capture contextual relationships between pages, as well as the topics of the of user visits. Finally, we empirically study the consistency and the stability of the presented framework.

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