Secure online transaction is an essential task for e-commerce platforms. Alipay, one of the world's leading cashless payment platform, provides the payment service to both merchants and individual customers. The fraud detection models are built to protect the customers, but stronger demands are raised by the new scenes, which are lacking in training data and labels. The proposed model makes a difference by utilizing the data under similar old scenes and the data under a new scene is treated as the target domain to be promoted. Inspired by this real case in Alipay, we view the problem as a transfer learning problem and design a set of revise strategies to transfer the source domain models to the target domain under the framework of gradient boosting tree models. This work provides an option for the cold-starting and data-sharing problems.
View on arXiv